Alessandro Reggiani founded a company named Syner.it Informatica to provide software for SMEs. Over time, the company evolved from a systems integrator into a web agency. Google was also founded in 1998. Syner.it anticipated the market demand and began investing in developing its know-how in the field of Search Engine Optimization (SEO).
Primi sui Motori S.p.A. was launched as a spin-off of Syner.it Informatica’s “internet and optimization” branch and SEO services became its core business.
Primi sui Motori expanded its range of Web Marketing services and once again extended its sales network and increased its staff numbers to satisfy the needs of its rapidly growing business. Equilybra Capital Partners bought a 20% stake in Primi sui Motori.
Primi sui Motori was listed on Borsa Italiana’s AIM market.
Primi sui Motori completed the acquisition of majority stakes in three companies (3ding Consulting S.r.l., 2ThePoint PSM S.r.l. and Crearevalore S.p.A.) to create the Primi sui Motori Group.